알려진 Mandarin Oriental, Regent International, Peninsula Group)
◆ 1983년 SLA는 Westin 계약 만료 후 직접 경영
- Shangri-La International Hotel Management Ltd(SLIM) 구성
◆ Shangri-La Hotel 독립적으로 운영 ⇒ SLIM 서비스 질 영속성 유지위해 guidelines과 standards 제공
◆ Island Shangri-La 아시아 태평양 처음으로 ISO 14001 인증서 받음
1. Introduction
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment e
hotel is only 28,468 rooms.
I.2 Characteristic of Hotel Industry
Majority of tourist staying in Hotel are Chinese, Japanese and American. These tourists recently visit Korea as frequent individual tourist. Mostly, they are visiting Seoul city. Characteristic of these tourists would like to stay reasonable accommodation and to enjoy unforgettable experience. Since they make a reservation in a
In this chart, revenue and profit of the duty free shop is comparatively high, and other department’s revenue is also increasing progressively. It can be expected that other department’s revenue and profits will increase highly as a result of customer recognition and stability of business. The business of the duty-free shops will be in good condition by luring Asian tourist. Although Hotel S
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
Ⅰ. Introduction
1-1. The reasons why our team choose Lotte Hotel.
Lotte hotel was founded in the spirit of contributing in the modernization and advancement of Korea’s hospitality industry and building a hotel of world-class scale and facilities to represent the fast-growing Seoul.
The reason why our team chooses the Lotte hotel is that Lotte hotel is the first domestic hotel brand to
1. Hospitality Industry
Consists of lodging, restaurant, travel and entertainment industry.
Lodging and restaurant industry are determined as the major components.
Other industries are closely connected to the two main industries.
So, we will discuss the two major industries; → lodging industry and restaurant industry
3. Lodging industry in Korea
Chain hotels – Hotel Shilla
Hotel is considered to be the core unit of the service industry. The point of hotel in terms of post-capitalism is that it makes a profit by offering goods and rather immaterial services. This is the main reason why tourism is referred to as an industry without a chimney. Our team considers it is worthwhile enough to reach for hotel as an essential component of contemporary service industries and
Hotel Management.
However for our major as students graduate, we believe that they tend to avoid the hospitality industry
many of the students going to different areas of industries
In our research we tried to find out what do the students majoring in the hospitality management of Kyung Hee University think about having a career in the hospitality industry.
HYPOTHESIS
As a Kyung
Introduction
W hotels around the world are considered one of the most luxurious hotels world-wide. W N.Y is not an exception. Our group of the W hotel, and tried to find out a way to apply the operational methods to the hotel business in Korea.
Starwood Company Overview
Starwood is one of the world's largest hotel and leisure companies. They conduct their hotel and leisure busine